I called my uncle in Mexico and asked him if I can design a business suite for his company for my branding class. He said "surprise me."
First of all, I got rid of his horrible image of a drunk Mexican laying on a cactus. Second, I did some research on how transportation companies would convey their message to their public. Third, I started sketching. The final product is a cartoonish bus wearing a sombrero with pride and comfort. The logo is supposed to convey the idea of a top-notch level of comfort plus the highest level of trust.